REGISTRATIONS  – until 20 September


The IV International Congress on Brand(ing) entitled New Developments to Individual and Collective Well-Being will be hosted by the Polytechnic of Leiria. This is a co-organization of Polytechnic of Leiria (Portugal), University of Univates, Lajeado RS (Brazil) and Intenational Brand Observatory.
The event will be held on the 28th-30th September 2017 in Leiria, at School of Technology and Management, Polythecnic of Leiria, Portugal.New Developments to Individual and Collective Well-being aims to promote international interaction and discussion among academics, researchers and professionals interested in the relevance of brands and communication to the world of business, institutions, places, people and artifacts. Accordingly, the conference will cover different disciplines such as communication studies, cultural studies, linguistics, semiotics, sociology, geography, design, marketing, management, accounting, law, among others.